My #2 Website Rule: Sip, Cup, Bath

My #2 Website Rule: Sip, Cup, Bath

“Sip, cup, bath” is my favorite advice for those who want to create a top performing website. Picture taking a sip from a cup, then picture drinking the whole cup, then imagine soaking in a bathtub. “Sip, cup, bath” informs the clickstream path and the order in which...
My #1 Website Rule: Know Your Audience

My #1 Website Rule: Know Your Audience

  Knowing your audience – I mean really understanding what their life is like, what their needs are, how they search for things – will make your business more successful. Perhaps I’m the millionth person to have said that. However, it is so fundamental and too often...

Your Secret Competitor: Amazon

Chances are that you aren’t in the business of selling shoes, handbags, and clothing. So it may come as a surprise to you to discover that you’re competing with Zappos. Oh, and Amazon, too. Whatever line of business or service you’re in, your customers will judge and...

Ineffective websites forget to “make things easy”

You’ve seen a bad website – right? Whether you are trained in usability and online user experience (UX) or not, you’ve likely used a clunky or difficult website. (There’s even a whole host of websites dedicated to chronicling to bad websites!) I’ve talked to...

Self-service must be top-notch

In today’s world a well-working, easy-to-use self-service tool is something we’d like to take for granted. Businesses that offer self-service (website, phone or other – ATM machines, airline check-in kiosks, etc) would like to think they have met customer needs and...

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