My #3 Website Rule: No Dead Ends

My #3 Website Rule: No Dead Ends

This is one of my favorite guidelines for a successful website. A site should allow a journey of exploration, learning, and discovery. Your site visitors need a clear and well-curated path that includes options to continue their exploration on every page. There should...
My #1 Website Rule: Know Your Audience

My #1 Website Rule: Know Your Audience

  Knowing your audience – I mean really understanding what their life is like, what their needs are, how they search for things – will make your business more successful. Perhaps I’m the millionth person to have said that. However, it is so fundamental and too often...

Fresh content wins over customers and search engines

Does your website homepage look exactly the same for months on end? How about the other pages in the site? Be honest, does your site content seldom change? (Don’t worry I’ve got a few ideas on what to update.) Your website is an important part of your customer’s (or...

Ineffective websites forget to “make things easy”

You’ve seen a bad website – right? Whether you are trained in usability and online user experience (UX) or not, you’ve likely used a clunky or difficult website. (There’s even a whole host of websites dedicated to chronicling to bad websites!) I’ve talked to...