Starbucks’s tactic to drive repeat sales

Perhaps have seen the latest Starbucks offer (it prints out on your receipt if you visit Starbucks in the morning). If you buy something before 2pm in-store, you can return after 2pm to buy any type of medium iced drink for $2. This can be a fairly compelling offer,...

Starbucks is ready to tell their story

Were you wondering how Starbucks was going to survive their competition’s barrage of ads and low prices? One thing Starbucks is doing is spending more money on advertising – they want to tell the story of what makes them special. They know their competitors make...

Customers are listening

Have you ever noticed what employees say in front of customers? Let’s take retail stores as an example. I’d guess nearly half of all the retail experiences I have include employees talking about something you don’t want customers hearing, or talking in a way that is...

Online customer communities and Ning

I’m in love…with the social networking platform Ning.com. I’ve been a member of online communities built on this platform (like SWOM), but now I appreciate how easy this platform really is to use. And it’s cheap. (Free, actually, if you are willing to let...

Anyone see results from the Starbucks training day?

Recently, Starbucks closed all of it’s locations on the same night (Feb. 26) to conduct employee training. It even made the evening news (must have been a slow news night). What were the results? I haven’t seen it in the store. I can often cause the barista’s to pause...