Customer Service + Social Media = Win Over Customers

Customer Service + Social Media = Win Over Customers

Have you ever thought about responding to customer comments in social media? If not, I encourage you to take the plunge. You’ll discover four great benefits. 1) Learn more about your customers (and use that to win their loyalty). Your customers are already using...
Are you getting results from LinkedIn?

Are you getting results from LinkedIn?

If you haven’t seen results from our LinkedIn profile, it could be time to retool and refresh your profile. You will want to think about what you are trying to achieve. However, a more effective profile can help you reach a wide variety of desirable results. Over 100...

Don’t lose brand control in social media

Companies are afraid of losing ‘control’ of their brand message. There are two parts to their fear. One, customers have the freedom to say whatever they want; and, two, that is only that message in the marketplace. You can see that in part two you as a person...

Let’s NOT meet in the middle on Twittah!

If you were to describe the interaction between companies and customers on social media such as Facebook, the relationship status would read “It’s Complicated.” In fact, customers and companies often use social media for entirely different purposes. And the two meet...