My #2 Website Rule: Sip, Cup, Bath

My #2 Website Rule: Sip, Cup, Bath

“Sip, cup, bath” is my favorite advice for those who want to create a top performing website. Picture taking a sip from a cup, then picture drinking the whole cup, then imagine soaking in a bathtub. “Sip, cup, bath” informs the clickstream path and the order in which...

Does your website help or hinder your business goals?

The best websites make it easy for customers to quickly find what they want. Less clicks is the goal. Make it obvious what you have with clear text and presentation. It’s easy to overwhelm web pages with too much content or with too many choices. And it’s always easy...

Managing the Online Buying Experience

I’ve a big fan of e-commerce – it is such an amazing convenience and time saver that I buy things online whenever I can instead of visiting a local store. (This includes clothes, shoes, gifts, gift certificates, electronics, books, music and more.) No...