Stop throwing away money on marketing

Stop throwing away money on marketing

You’ve probably heard that it’s 7 times cheaper to keep a customer than to acquire one. Makes sense, right? You know customer acquisition costs are high (or crazy high depending on your industry or customer buying cycle). Plus, there is a possibility that...
Don’t Trojan Horse your customer!

Don’t Trojan Horse your customer!

Today, my laptop prompted me to install a new version of Java. I usually go ahead and just do it – you need Java. I was starting my day and going through email when I saw the prompt to install the downloaded Java update. Problem is, they wanted me to install the...

Customers don’t always like surprise gifts

I received a surprise in the mail today – a women’s magazine I don’t subscribe to. But, according to the address label, I’m going to be getting the magazine for a full year. Three words come to mind: Gift. Horse. Mouth. Has this ever happened to you? I called the...

Retirees are a marketing haven

If your customers are or could be retirees, there is news to cheer about. One, they use the Web; and two, they respond to direct mail advertising. Surprised? Well, they have time on their hands and your marketing efforts will benefit from that. A recent study (2007...