Use Customer Experience to Future Proof Your Business

Use Customer Experience to Future Proof Your Business

I’m keen to help you start working today to future proof your business against an economic downturn that may come later this year or next. See my previous blog for other ideas on this topic. Let’s move onto my next recommendation: Focus on customer experience (CX)....
Stop throwing away money on marketing

Stop throwing away money on marketing

You’ve probably heard that it’s 7 times cheaper to keep a customer than to acquire one. Makes sense, right? You know customer acquisition costs are high (or crazy high depending on your industry or customer buying cycle). Plus, there is a possibility that...

Using birthdays to thank current customers

On your birthday you may receive a number of congratulatory cards and emails from family, friends, and … the lizard from Geico. Some companies view birthdays as marketing opportunities. Done right, these can prove to be a great customer experience. But, as I...

Starbucks’s tactic to drive repeat sales

Perhaps have seen the latest Starbucks offer (it prints out on your receipt if you visit Starbucks in the morning). If you buy something before 2pm in-store, you can return after 2pm to buy any type of medium iced drink for $2. This can be a fairly compelling offer,...

Social media allows new opportunity to engage customers

Today’s social media – blogs, social networks, etc., allow a company to engage in more dialogue with customers. It certainly affords an easy way to listen to feedback and respond. For example, many companies use Google Alerts to receive email notification when their...