Stop throwing away money on marketing

Stop throwing away money on marketing

You’ve probably heard that it’s 7 times cheaper to keep a customer than to acquire one. Makes sense, right? You know customer acquisition costs are high (or crazy high depending on your industry or customer buying cycle). Plus, there is a possibility that...

Using birthdays to thank current customers

On your birthday you may receive a number of congratulatory cards and emails from family, friends, and … the lizard from Geico. Some companies view birthdays as marketing opportunities. Done right, these can prove to be a great customer experience. But, as I...

Starbucks’s tactic to drive repeat sales

Perhaps have seen the latest Starbucks offer (it prints out on your receipt if you visit Starbucks in the morning). If you buy something before 2pm in-store, you can return after 2pm to buy any type of medium iced drink for $2. This can be a fairly compelling offer,...

Social media allows new opportunity to engage customers

Today’s social media – blogs, social networks, etc., allow a company to engage in more dialogue with customers. It certainly affords an easy way to listen to feedback and respond. For example, many companies use Google Alerts to receive email notification when their...

A loyalty program done right

I was reading 1to1 Magazine, one of my favorite customer relationships magazines, and came across an excellent article about loyalty programs. Personally, when I hear the term “loyalty programs,” I think of gimmicks that aren’t often as valuable to the customer as...