Your Secret Competitor: Amazon

Chances are that you aren’t in the business of selling shoes, handbags, and clothing. So it may come as a surprise to you to discover that you’re competing with Zappos. Oh, and Amazon, too. Whatever line of business or service you’re in, your customers will judge and...

How to be like Bean

I do love L.L. Bean – for their top notch customer service, easy to use and constantly improving website, plus free shipping (for their credit-card customers). I’m going to sing their praises again for something I’ve yet to see any other retailer do (if you’ve seen...

Amazon.com’s obsession

NYTimes.com recently published a great story about the company, Amazon.com and their customer service. My favorite part of the article is a quote from Jeff Bezos, CEO, who was interviewed on the TV show Charlie Rose. He said about his customers: “They care about...

Make it easy for customers to do business with you

Customers will have a good experience with your company when you make it easy for them to buy/use your services and products. That’s a no-brainer right? How can you do this? Here is one idea. I have to go back to my favorite – LL Bean. I use their easy-to-use...

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