Do You Know When a Customer is Ready to Leave?

Do You Know When a Customer is Ready to Leave?

It’s painful when a customer walks out the door. The good news is that you can create an early-detection system to alert you when a departure is impending. You need such a system because most customers are not going to tell you they aren’t happy—they will just...
Stop throwing away money on marketing

Stop throwing away money on marketing

You’ve probably heard that it’s 7 times cheaper to keep a customer than to acquire one. Makes sense, right? You know customer acquisition costs are high (or crazy high depending on your industry or customer buying cycle). Plus, there is a possibility that...
Know thy customer – part 2

Know thy customer – part 2

(You can read part 1 on knowing your customer here.) I recently called the 1-800 number on my American Express card to inform them I’d be traveling out of the country. I wanted to be sure that overseas charges wouldn’t be flagged as suspicious. I depend on this credit...

What customer’s value, more than a coupon

Everyone knows about the proliferation of the latest “deal” emails and offers (a.k.a. Groupon, Living Social, Google Offers, and the like). However, marketing is more than just offering a discount. Marketing that relies only on price cuts becomes a battle over the...