Puppy love creates customer bonds

Have you seen the new TV ad for Pedigree dog food? The message is about adopting a shelter dog – not just about buying dog food. I love this ad because customers like knowing what a company cares about. Want to win over customers? Tell them what you care about –...

Starbucks’s tactic to drive repeat sales

Perhaps have seen the latest Starbucks offer (it prints out on your receipt if you visit Starbucks in the morning). If you buy something before 2pm in-store, you can return after 2pm to buy any type of medium iced drink for $2. This can be a fairly compelling offer,...

Treat existing customers like kings

I get excited when I hear how companies reward existing customers rather than only courting new customers with perks, discounts or special treatment. Here is the latest good news: A new Amazon Kindle is coming out and Amazon is offering existing Kindle customers first...

Join the conversation with your customers

I just finished a book you are going to love: “Join the Conversation: How to Engage Marketing-Weary Consumers with the Power of Community, Dialogue, and Partnership” by Joseph Jaffe. You can probably tell from my blog that I love new models in business, communication...

Change “the way things are done”

This week I read a great story about Marin Alsop, the first female conductor of a major US symphony orchestra. The article is about Alsop and her accomplishments, but more importantly, it’s about her sincere desire to make music accessible. You can tell she wants to...