My #1 Website Rule: Know Your Audience

My #1 Website Rule: Know Your Audience

  Knowing your audience – I mean really understanding what their life is like, what their needs are, how they search for things – will make your business more successful. Perhaps I’m the millionth person to have said that. However, it is so fundamental and too often...

Create lifetime customers by reinventing the wheel

Creating customer loyalty isn’t always as easy as riding a bike. Just ask Chris Zane, owner of Zane’s Cycles, and author of a new book, “Reinventing the Wheel: The Science of Creating Lifetime Customers.” You don’t need to own a bicycle to enjoy Zane’s account of how...

Focus on the stars; be more customer centric

Here’s a quick astronomy lesson on how stars are formed. (No, you haven’t stumbled on to the wrong blog—bear with me….) When swirling particles of gas and dust clump together they create a gravitational pull that draws in other particles and clumps. The...

The power of “customer centricity”

I love the phrase “customer centricity.” To me it means an organization that orders itself around customers: customer needs, preferences and goals. This order of organization is used instead of leaving the customers out of the equation and doing what is easiest for a...

What do your customers need?

Do you know what your customers really need? Think from their viewpoint… If you’ve ever bought an air ticket through Orbitz.com, you might have requested an email or cell phone “notification.” This service notifies you when your departure time is approaching or when...