Make Plans Now to Future Proof Your Business

Make Plans Now to Future Proof Your Business

When the dot com bubble burst, I was young and overly optimistic. At the time, I was working at a promising startup. I was excited about the-then fairly new medium of the Web and its potential to engage with customers in a new way. Fueled by my enthusiasm, I had put...
Know thy customer – part 2

Know thy customer – part 2

(You can read part 1 on knowing your customer here.) I recently called the 1-800 number on my American Express card to inform them I’d be traveling out of the country. I wanted to be sure that overseas charges wouldn’t be flagged as suspicious. I depend on this credit...

Does blogging still matter to your business? You bet.

As relocations go, it turned out to be a big move with lots of unpacking. I’m referring to my shift from Blogger to Word Press as my blog platform. The process entailed manually copying over 300 blog posts from the old to the new site. While blogs have been around for...

Employee evangelism story

Read this brief blog to see a great example of the power of your internal culture in creating employee evangelists (a.ka. spreading word of mouth). HP past employees are willing to evangelize HP products for free! It’s great. Read it...