Improve Customer Retention

Save marketing dollars by improving your retention rate.

• Are you regularly listening to customers throughout their relationship with you? At the right moments? How does what you learn, drive your business decisions?
• How are you communicating that you are taking action based on what you learn? Customers want to know you care.
• Use a clear customer communication strategy. Define the right cadence of communication and craft relevant, useful messages to add value to your relationship.
• What more could you do to help them with their challenges? Can you anticipate (and warn them) about issues and support them along the way?
• Consider how your customers define value? Are you delivering on that?
• Plus, check out part one of this two-part strategy.