Today while I was at Starbucks I went looking for their bottles of peppermint syrup. Last winter I bought it as a gift for my husband who loves peppermint hot chocolate (and he was thrilled). So I wanted to repeat the gift because it tastes so good.

I couldn’t find it on the shelves and was about to leave when I asked a store worker if he knew if there were any bottles I could buy. Someone went into the storage room and brought out the large size bottle they use in the store (that Starbucks sells wholesale to their stores). I asked if they had anything smaller and they didn’t. But the manager was happy to sell me the large size at cost (meaning the price he bought it for).

In actuality that cost was less than the retail of the smaller bottle I was looking for. I was thrilled to say the least. I kept asking if he really meant I could buy it for that amount and he was sure. This is the kind of experience that makes you happy to be a customer at any company who treats you that way.

I walked out of there with the syrup I really wanted for a holiday gift and at a price that was quite sweet indeed.

This example is a great reminder that we don’t have to accept limited thinking and can find innovative in the ways we grow and deepen customer relationships.