Does your website homepage look exactly the same for months on end? How about the other pages in the site? Be honest, does your site content seldom change? (Don’t worry I’ve got a few ideas on what to update.)
Your website is an important part of your customer’s (or potential customer’s) experience. And the bad news is that customers can tell your site hasn’t been updated and that factors into their perception of your business and their decision on whether to purchase your services or products.
A few tip offs that your site is out of date are:
- Does the copyright at the bottom of the site not list the current year?
- Does your content have dates associated with it? Are those dates from more than 1-2 months ago?
- Has the same content been on the homepage for months? (Potential customers may visit your website more than once during their research and notice this.)
The result is that a customer may inadvertently “read” that you don’t care about their experience on your website or that your offering is irrelevant if it feels outdated. With so many customers using the web to gather information and research companies, the experience you provide online is very important. Don’t miss out on new customers and “Google juice”– keep your site updated.
What in the world can you update?
Let’s say you have the same products and services month after month on your website – how can you make it look fresh? A few ideas…
Main areas of changes are:
A. Graphical – I don’t mean that you need to redesign your site monthly, but you should alter a few graphics / images periodically. Graphic updates are the fastest visual cue of a change (even if the text remains the same, new images can look fresh and appealing to customers when they fit their interests).
B. Headlines or content. Rewriting headlines to change emphasis can give customers a new view of your site. Plus, you can test which headlines perform better (in click conversion)! Take a look at the search terms your website visitors use to find you – play up those keywords in your content, for example.
Here are few more specific ideas:
- Insert a box /widget on a web page that shows titles from your latest blog entries. Result: whenever you publish a new blog, this box shows the freshest content. Put this box on your homepage and other pages on the site. (This only works if you update your blog – which helps Google-juice too!)
- Insert a space on your pages that highlights different products/ services. Then change out the promoted item weekly or monthly. (This can be a combination of text, image, and button.)
- Insert your Twitter feed into your web pages so visitors can see your tweets. Your tweets should also be visible to people who tweet about your industry (use common hash tags or keywords to define which tweets will appear).
- Edit the current copy on your site to play up different messages. You could even consider a slowly rotating message in a call out box.
- Add a seasonal welcome message on your site (be sure to mark your calendar so that you take down a holiday message after the holiday is over).
- Change the images or graphics on your homepage from time to time.
P.S. A website that is updated periodically is more appealing to search engines and can help your Google-juice!