Added Benefits of Customer Collaboration (Customer Co-Creation)
1. Save Time & Money
You save time by talking to customers during new product development, or when redesigning products or services. Don’t guess about want customers want, talk to them!
You also save time by focusing on top customer pain points and priorities. Too many companies invest in the wrong places or do not get customers involved early enough in the process.
Customers embrace these new approaches quickly because they’re on target.
2. Boost Customer Loyalty
In mapping sessions, customer scenarios are driven by customers’ wants and needs. You focus on what your customers need to achieve. Your company contributes to your customers’ success. This ensures their loyalty.
Customers who participate in your co-creation sessions become your customer advisers.
3. Gain Immediate Profits
Customer scenario mapping helps you cut costs as well as an grow organic revenue.
When you invest in what matters most to customers, you avoid investing in things that don’t matter, at same time spending in areas that will grow the business.
What is really valuable about this approach is you will get clear metrics tied to what matters most to customers.
Then you will have key metrics for your customer experience scorecards based on prioritized customer-critical issues.