Are you getting results from LinkedIn?

Are you getting results from LinkedIn?

If you haven’t seen results from our LinkedIn profile, it could be time to retool and refresh your profile. You will want to think about what you are trying to achieve. However, a more effective profile can help you reach a wide variety of desirable results. Over 100...
My #3 Website Rule: No Dead Ends

My #3 Website Rule: No Dead Ends

This is one of my favorite guidelines for a successful website. A site should allow a journey of exploration, learning, and discovery. Your site visitors need a clear and well-curated path that includes options to continue their exploration on every page. There should...
My #2 Website Rule: Sip, Cup, Bath

My #2 Website Rule: Sip, Cup, Bath

“Sip, cup, bath” is my favorite advice for those who want to create a top performing website. Picture taking a sip from a cup, then picture drinking the whole cup, then imagine soaking in a bathtub. “Sip, cup, bath” informs the clickstream path and the order in which...
My #1 Website Rule: Know Your Audience

My #1 Website Rule: Know Your Audience

  Knowing your audience – I mean really understanding what their life is like, what their needs are, how they search for things – will make your business more successful. Perhaps I’m the millionth person to have said that. However, it is so fundamental and too...
Intuitive customer empathy

Intuitive customer empathy

When a company truly cares for its customers … customers know it. They can feel it. You can’t fake it. You can’t collect surveys and never take action or never thank customers for their input. That isn’t genuine. Let me tell you about one company with sincere customer...
Amazon has ruined me for life

Amazon has ruined me for life

To clarify that headline, it is mostly Amazon Prime that has ruined me for life. I love buying online: it saves time, gas, and money. And I love it when online orders are delivered quickly. That’s what Amazon Prime offers – every order arrives in 2 days (sometimes in...
Don’t Trojan Horse your customer!

Don’t Trojan Horse your customer!

Today, my laptop prompted me to install a new version of Java. I usually go ahead and just do it – you need Java. I was starting my day and going through email when I saw the prompt to install the downloaded Java update. Problem is, they wanted me to install the...