Use Customer Experience to Future Proof Your Business

Use Customer Experience to Future Proof Your Business

I’m keen to help you start working today to future proof your business against an economic downturn that may come later this year or next. See my previous blog for other ideas on this topic. Let’s move onto my next recommendation: Focus on customer experience (CX)....
Make Plans Now to Future Proof Your Business

Make Plans Now to Future Proof Your Business

When the dot com bubble burst, I was young and overly optimistic. At the time, I was working at a promising startup. I was excited about the-then fairly new medium of the Web and its potential to engage with customers in a new way. Fueled by my enthusiasm, I had put...
What is Digital Experience?

What is Digital Experience?

Has this happened to you? You are on your mobile device looking something up, and end up on a website where the text is super tiny? You must zoom in and scroll back and forth to read it. Yep, that is a digital experience, not a good one, because the website is not...
Common Website Errors to Start Fixing Today

Common Website Errors to Start Fixing Today

Have you visited a website and discovered broken links, spelling errors, or worse? What sort of impression does that make on you? You may think, “If the company doesn’t care enough to get those details right, what does that say about how they conduct their business?”...