What is Digital Experience?

What is Digital Experience?

Has this happened to you? You are on your mobile device looking something up, and end up on a website where the text is super tiny? You must zoom in and scroll back and forth to read it. Yep, that is a digital experience, not a good one, because the website is not...
Common Website Errors to Start Fixing Today

Common Website Errors to Start Fixing Today

Have you visited a website and discovered broken links, spelling errors, or worse? What sort of impression does that make on you? You may think, “If the company doesn’t care enough to get those details right, what does that say about how they conduct their business?”...
What Does a Great Customer Experience Look Like?

What Does a Great Customer Experience Look Like?

They have you at “hello.” When you walk into any branch of the Massachusetts-based Clover restaurant chain, you’re greeted by a concierge of sorts. It’s a proper warm welcome, not the mumbled “hello” or perfunctory nod of acknowledgement that seems to be the norm at...
Make Your Customer Journey Map Actionable

Make Your Customer Journey Map Actionable

Have you ever taken action and expected a clear result, but not achieved it? Let’s say you start dieting, but you only exercise and don’t change what you eat. The results will be slow or non-existent. A similar thing can occur in business. When businesses invest in...