by Kim Proctor | Apr 22, 2019 | Blog
I’m keen to help you start working today to future proof your business against an economic downturn that may come later this year or next. See my previous blog for other ideas on this topic. Let’s move onto my next recommendation: Focus on customer experience (CX)....
by Kim Proctor | Apr 1, 2019 | Blog
When the dot com bubble burst, I was young and overly optimistic. At the time, I was working at a promising startup. I was excited about the-then fairly new medium of the Web and its potential to engage with customers in a new way. Fueled by my enthusiasm, I had put...
by Kim Proctor | Oct 15, 2018 | Blog
I recently conducted a Customer Scenario Mapping session with a healthcare center in beautiful coastal Maine. I want to share some highlights of this superior mapping approach plus a few actionable insights. In this methodology, we listen to (and capture) the current...
by Kim Proctor | Sep 6, 2018 | Blog
Has this happened to you? You are on your mobile device looking something up, and end up on a website where the text is super tiny? You must zoom in and scroll back and forth to read it. Yep, that is a digital experience, not a good one, because the website is not...
by Kim Proctor | Aug 6, 2018 | Blog
Have you visited a website and discovered broken links, spelling errors, or worse? What sort of impression does that make on you? You may think, “If the company doesn’t care enough to get those details right, what does that say about how they conduct their business?”...
