Chances are that you aren’t in the business of selling shoes, handbags, and clothing. So it may come as a surprise to you to discover that you’re competing with Zappos. Oh, and Amazon, too. Whatever line of business or service you’re in, your customers will judge and compare the online usability (ease of web use/ page design/ search, etc) and website experience to the likes of
You’ve seen a bad website - right? Whether you are trained in usability and online user experience (UX) or not, you’ve likely used a clunky or difficult website. (There’s even a whole host of websites dedicated to chronicling to bad websites!) I’ve talked to many businesses who want a more effective website – perhaps they want it to help them acquire new customers or bring back
In today’s world a well-working, easy-to-use self-service tool is something we’d like to take for granted. Businesses that offer self-service (website, phone or other – ATM machines, airline check-in kiosks, etc) would like to think they have met customer needs and move on. If you are offering self-service now make sure it is meeting customer expectations and don’t just build it
Following on from the post below on the Websites... There are some quick ways to test if a homepage is good - and it helps me narrow my choices in what sites I get information from, what sites I buy from and what sites I have bookmarked. Sites on my favorites list are those I know what to expect from and a site that always provides what
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