Companies are afraid of losing ‘control’ of their brand message. There are two parts to their fear. One, customers have the freedom to say whatever they want; and, two, that is only that message in the marketplace. You can see that in part two you as a person responsible for the brand message or customer communications (yes you!) can jump in and be a part of
If you were to describe the interaction between companies and customers on social media such as Facebook, the relationship status would read “It’s Complicated.” In fact, customers and companies often use social media for entirely different purposes. And the two meet in the middle randomly. Here’s an example: Most individuals use Facebook, Twitter, Flickr and other platforms for social purposes. By contrast, companies are jumping into
As a Twitter-lover and customer strategist, I was thrilled to see the Wall Street Journal article with stories of bad travel experiences made better with Twitter. Who should read this article? 1) You love/use Twitter. 2) You want to know how companies respond to social media posted messages and feedback. Read the article here.
Video more engaging on Twitter than Facebook or Digg According to a recent story, "Twitter users watching online video via the microblogging site keep their eyes glued to their computer screen for longer than those using Facebook or Digg, says TubeMogul." Read the rest of the story. I'm a fan
You likely have heard of Twitter – it is the micro-blogging platform that while small, is growing and is very viral. Meaning word of mouth about it is spreading quickly. What does Twitter have to do with your business? More than you may
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