Posts Tagged ‘retail customer experience’

When your business depends on a successful face-to-face encounter between employee and customer--training and developing your staff is mission critical. I don’t say this lightly. While training excellent staff is key in any industry, let’s look at the issue from the viewpoint of a retailer. Want to know the three biggest issues your customers will face? A research report entitled,

Have you noticed that what is often missing from retail customer experiences is attention. You can't get or find the attention you need, the help you need in retail stores. I went into a small gift store called Honeyspot this weekend with something specific in mind - french soap. I saw it before and wanted to purchase it now. So I went straight in and picked

Here is a link to new research about the power of negative retail experiences. This is a must read especially for retailers, but no doubt has similarities to other industries as well. Here are just a few findings from this report overview: * Negative word of mouth influences future patronage up to 5 times more than the person who experienced the problem first-hand * Problem embellishment – each