Posts Tagged ‘marketing’

I received a surprise in the mail today – a women’s magazine I don’t subscribe to. But, according to the address label, I’m going to be getting the magazine for a full year. Three words come to mind: Gift. Horse. Mouth. Has this ever happened to you? I called the magazine to see if

If your customers are or could be retirees, there is news to cheer about. One, they use the Web; and two, they respond to direct mail advertising. Surprised? Well, they have time on their hands and your marketing efforts will benefit from that. A recent study (2007 Customer Focus Tech Savvy study by Vertis Communications) found that 21% of total adults

Lately the businesses I have been talking about have emphasized what a wide variety of marketing and customer retention efforts they have to use to see the best effect. This isn’t unusual. The days of just mailing out postcards and getting a great response are over. Very few people can use that as a major or sole tactic for getting

When your customers get mixed messages from your organization what happens? They might give up trying to figure out what is right or they might ask for clarification. Do you want to take the chance that they might give up? I don’t think so. I bring this up because inconsistency in message, tone and information especially is critical to your business. Yet