I love this article and it goes along well with my recent blogs on the principles of building an engaging website. In this piece, 5 big name brands fell into common pitfalls of overwhelming customers with their website presentation. Click here to read the
You may have read my past blogs about my bad customer experiences with AT&T. I have blogged, twittered and called them too many times. They have sent 2 technicians to my home and still problems persist (our supposed high-speed internet service cuts out multiple times per day) and they continue to send weekly spam about their U-verse product. And now I’m done with AT&T. If I
No doubt you’ve seen a building with broken windows. This is often due to neglect or vandalism and it is a clear message that "no one cares." What signals does a company give off that sends the same message? Frankly, too many to list here, but last week a company reminded me of a few of those indicators of not caring. EZ Lube is a chain of
Companies that send too many outbound messages can end up harassing their customers. That is how customers feel and while some marketers might suggest that sending more messages (email, mail, any format) may increase the response rate, the bigger issue is the damage done in turning off customers. One company that fits the bill is AT&T. They clearly want me to





