Posts Tagged ‘Don Peppers’

At a recent conference I heard Don Peppers say that many companies act like goldfish. Meaning they forget things quickly. Come to find out it’s an urban legend, but the story goes that a goldfish has a 3 second memory. This is why they can swim in their bowl and always be happy because they think the bowl is huge and

This week I went to a top industry conference (my industry - customer relationship management). It was amazing. Top speakers came from around the US and inspired customer-centered practitioners to keep at the charge. My biggest take-away was how important developing trust with customers is. It comes down to this: trust will grow your business, make you money and

Note this important research mentioned in an article by Don Peppers, CRM guru, from a retail customer survey... "According to Retail Demand and Insights from Adjoined Research, which interviewed 60,000 shoppers during the second half of 2005, 68 percent of all shoppers now move interchangeably between physical stores, online stores, and catalogs. Consumers see a retailer as a single, seamless entity -- whether they