Posts Tagged ‘customer surveys’

I’ve taken a fair number of surveys in my life but despite taking time to offer my opinions about how a company is performing, only about 1% of those companies has ever shared how that information was used. Here’s how you can stand out from the competition and get your customers attention: Listen to them and respond to their feedback! Perhaps you heard about “voice of the

Two elements of customer communication include: (1) setting expectations of what customers will get from your product/service, and (2) measuring whether you are meeting those expectations. Part One: Setting Expectations Customers don’t know what to expect from a company they haven’t done business with before, so tell them what to expect. You can accomplish that via your website text, your email messages, or through your

It’s a principal of customer retention and satisfaction to clearly communicate the substance and value of a product or service. Customers are more satisfied if they know what they will get. The issues to consider here are: - How clearly do you communicate what you sell? Is it supremely clear on your website and in all marketing materials? Is it clearly communicated via sales and customer service?

Last week I went to Bertucci's (pizza and Italian chain restaurant) for dinner with friends. As we were walking out I noticed the receipt mentioned a web feedback survey. I was happy to see this because I wanted to tell them of the problems that occurred during my meal. I wanted them to be aware of the issues. Truly the product wasn't great and neither was