Posts Tagged ‘customer relationships’

Everyone knows about the proliferation of the latest “deal” emails and offers (a.k.a. Groupon, Living Social, Google Offers, and the like). However, marketing is more than just offering a discount. Marketing that relies only on price cuts becomes a battle over the lowest price but that doesn’t help company grow or build long-term customer relationships. (There will always be a competitor with a lower price

I came across this statistic about purchasing behavior today: According to a 2008 Harris Interactive report, 87% of consumers have stopped dealing with an organization because of a negative experience. And 58% would pay more for a better experience even in a down economy!! This tells me that rather than maintain a sole focus on cost cutting, smart companies are

Last week during my Hyatt Hotel stay (see blog on kudos to Hyatt before I even arrived) my room was on the same floor with a loud late night party. The yelling in the halls, door banging and worse was coming from multiple people in multiple rooms and as far as I could tell it was a frat party. After trying

I was walking by an old Filene’s department store building--an old time anchor of the outdoor shopping area called Downtown Crossing here in Boston. The building is partially demolished. I mean a whole city block. The old structure looks sad. It looks like a relic and is so massive you can’t help but notice. It made me think about how times have

I read an interesting article this week about how many colleges treat their students like products. Students come in "unprocessed," they get processed (educated) and then they leave as a final product. The article went on to explain that this kind of treatment is why many students don't have school loyalty and why they don't contribute financially later on -

When you ask for personal information from customers - they will pause. What is running through their head are questions like: How will my information be used? How will my information be kept safe? Why do I need to provide this much detail? Am I going to be spammed later? This is the reality of living in a world where customer data is

With so much commoditization in the marketplace today (for goods and services) you really have to stand out. And one way is by providing a great customer experience -- offering value to customers, being easy to buy from/work with and so much more. A big area that can give you a competitive edge is to strengthen relationships (build loyalty) by customization. When you find out what