When a company makes a promise to its customers (via its website, via marketing, via policies or contracts) AND fulfills it - it builds trust. Makes sense right? You make a promise and the customer hopes you will live up to it. When you do fulfill your promises, it satisfies the customers and it may even make them more loyal. Here are 2 examples of companies
Yesterday I went to my jeweler (Kosmima, Chestnut Hill, MA) to pick up a watch he was repairing. The owner/jeweler is great. His name is Pano and he is from Greece. He designs much of the jewelry he sells and is really nice and easy to get along with. My husband and I got our wedding rings from him and have
Check out this great article titled, "Your call should be important to us, but it's not" from the New York Times. It shows the power of the internet and your customers to get what they want- a live person when they call customer service! This article concludes with the idea that if you give customers something no one else is - you can create a deeper relationship
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