Posts Tagged ‘customer lifetime value’

Creating customer loyalty isn’t always as easy as riding a bike. Just ask Chris Zane, owner of Zane’s Cycles, and author of a new book, “Reinventing the Wheel: The Science of Creating Lifetime Customers.” You don’t need to own a bicycle to enjoy Zane’s account

…being nickled and dimed to death with fees. (Yes, I am being sarcastic.) Do you know what I mean? When you are in a relationship with a business that tacks on all kinds of little fees every time you use their service they are likely lowering customer retention and may be encouraging negative word of mouth. A lot of businesses don’t

Take a look at this blog entry a friend sent to me that talks about the role of word of mouth, giving the customer the benefit of the doubt and the lifetime value of your customers. Interesting view. Read it here.