Posts Tagged ‘customer centric’

Creating customer loyalty isn’t always as easy as riding a bike. Just ask Chris Zane, owner of Zane’s Cycles, and author of a new book, “Reinventing the Wheel: The Science of Creating Lifetime Customers.” You don’t need to own a bicycle to enjoy Zane’s account

Here’s a quick astronomy lesson on how stars are formed. (No, you haven’t stumbled on to the wrong blog—bear with me….) When swirling particles of gas and dust clump together they create a gravitational pull that draws in other particles and clumps. The self-perpetuating process creates an ever-growing gravitational mass

I love the phrase “customer centricity.” To me it means an organization that orders itself around customers: customer needs, preferences and goals. This order of organization is used instead of leaving the customers out of the equation and doing what is easiest for a company. (None you do that--that is why you read this blog.) A recent “The CMO Council” report

Do you know what your customers really need? Think from their viewpoint… If you’ve ever bought an air ticket through Orbitz.com, you might have requested an email or cell phone “notification.” This service notifies you when your departure time is approaching or when there is a schedule change. This can be a huge benefit for Orbitz customers who live at the mercy

At a recent conference I heard Don Peppers say that many companies act like goldfish. Meaning they forget things quickly. Come to find out it’s an urban legend, but the story goes that a goldfish has a 3 second memory. This is why they can swim in their bowl and always be happy because they think the bowl is huge and

Here are some mistaken assumptions about a business that puts the customer first or makes them a top priority in business. Mistaken assumptions: 1. That putting the customer first means doing everything a customer says. 2. That valuing the customer means taking any customer you can get. Why these are mistaken assumptions: 1. No business can do every thing every customer says – it is impossible based on limited resources