Posts Tagged ‘amazon.com’

When a company makes a promise to its customers (via its website, via marketing, via policies or contracts) AND fulfills it - it builds trust. Makes sense right? You make a promise and the customer hopes you will live up to it. When you do fulfill your promises, it satisfies the customers and it may even make them more loyal. Here are 2 examples of companies

You want visitors to come to your website and click around, return, and tell their friends – right? It takes a better than average site to do that. What are your favorite websites – the ones that really impress you and make your life easier. It’s the sites with great usability and great presentation that stay updated. Yes, of course, Facebook you might be saying, but

Today one of my clients who also blogs and is very keen on amazing customer service sent me this link to a terrific amazon.com customer service e-mail.   If you want a good laugh and have a few minutes -- read this e-mail exchange with amazon. They managed to thrill a customer and be humorous at the same time (which is quite difficult to

NYTimes.com recently published a great story about the company, Amazon.com and their customer service. My favorite part of the article is a quote from Jeff Bezos, CEO, who was interviewed on the TV show Charlie Rose. He said about his customers: “They care about having the lowest prices, having vast selection, so they have choice, and getting the products to

Client loyalty is best built with customized services that specifically meet client need. It is time to banish the "standard" treatment including standardized letters and invoices in favor of customized support. Think of amazon.com, for example. They learn about their customers (purchases and behavior) then adapt to fit their needs. What other bookstore knows the books you