Short and long-term consulting engagements are available to help grow your business by improving the customer experience and deepening customer relationships.
Evaluation of Current Strategies & Efforts
- Evaluate current customer strategies, communications and relationships for effectiveness
- Establish key metrics to measure customer value and loyalty
- Recommend what strategies and tactics will increase customer engagement and ROI for your organization
- Evaluate the current customer experience and how it is effecting your bottom line
Growing Customer Retention & Referrals
- Strategies to build strong relationships in a commoditized/competitive marketplace such as:
- How to exceed customer expectations and get repeat business from existing customers
- The best ways to build loyalty
- Capturing customer feedback and leveraging what you learn to deepen relationships (includes market research: surveys, data analysis, business planning, marketing programs)
- Develop plans to proactively fuel word-of-mouth/increase referrals
Marketing that Builds Loyalty
- Develop customer communications strategy
- Create a communication calendar (what, when, how often to communicate, how to track the effect)
- Writing and editing that will strength relevance and interest of your communications
- Guerilla marketing—innovative approaches to customer communications
Employee Engagement that Contributes to Customer Retention
- Provide employee engagement strategies and training
- Lead educational workshops for leaders and employees
- Improve internal communication
- Coach managers on best practices for employee retention
- Contribute to annual planning sessions
Sample of Program Deliverables (varies by the services contracted)
- Report with strategies and recommendations to improve customer experiences and relationships, and to grow loyalty
- Employee training workshops
- Word-of-mouth plan
- Communications calendar, plus regular check-in sessions to keep you on track
- Updated communication and marketing materials, Web site
- And more
Contact Customers That Click to find out more.
